I understand the new Yamaha MX to be very inexpensive, much less than the MOX. I don't recall the exact price. I think the rhythms that it has are more "groove like" than on other boards. I can't comment for sure on the price but I believe that I read that it was about six or seven hundred dollars for the 61. It is, I understand, a basic unit with Motif XS sounds.
If the rhythms are somewhat urban, that might attract a number of people.