I'm gonna bend the line of sports and bring up some "sports entertainment"...
Normally there isn't such a thing as a "bust" in "rasslin'". If WWE or whatever organization decide that they want to push a personality, it gets pushed. If they wanna take 'em down, they're through. They're normally pretty good about putting the people that they hype in a good position, and if that person has enough skills he/she can make it flourish.
So who in the world of "rasslin'" could have possibly been a bust?
WCW's very own... Glacier.
Stupid from concept to execution (or lack thereof). I remember those stupid promos for him that they'd play during Nitro, trying to build him up. Glacier is coming! OOOOOOOH, AAAAAAAAAAH. When he finally showed up, he was worse than disliked... he was practically non-existant. No pop, no boos, no nothing. A waste of time and space.
Ok, now back to real sports.
Andre Ware.
Lions WRs drafted by Matt Millen.